At Embodywear Fashions each of our designs are named after a Goddess. The philosophy behind this is that by wearing one of our designs, you are embodying the characteristics of that Goddess; you are honoring that part of yourself – your Goddess within.

This is the second in a monthly series of posts that will add a little more depth about the virtues of each Goddess, and this month we are honoring Aphrodite, the Goddess of Love and Beauty.   

February is the month of love and what greater way to celebrate with Aphrodite, the Greek Goddess of love and beauty (and pleasure and passion…) Aphrodite’s main festival, the Aphrodesisia, is celebrated across Greece on the fourth day of the month, so here we are on the fourth of February, honoring her.

Aphrodite, the Greek Goddess of love beauty, pleasure, passion and fertility, is regarded by some to be the ruler of emotions, erotic spirituality, creativity, and art.  She is said to have excited passion in the hearts of men and gods, and by this power ruled over all living creations, and to have the power of granting beauty and invincible charms to others. She was beautiful, enchanting, and infinitely desirable.

Our design, Lavender Beauty, is infused with shades of lavender. The color lavender represents refinement, elegance, and grace. Lavender colored roses are a sign of love at first sight and are used as expressions of romantic feelings and intentions – they can also represent wonder, possibility with a sense of the magical. A seemingly fitting tribute to associate with Aphrodite. 

Aphrodite’s second design, Springs Desire, is infused with the colors of the first blush and buds of spring – pastel pinks, lavender, strawberry and roses making the ultimate statement of feminine desirability. 

No matter which design you choose, when you wear our Aphrodite collections, you will be celebrating your inner Aphrodite – your elegance, grace, passions, and desirability.

The Aphrodite Collections will be on sale with a 10% discount throughout the month of February.